rewrite this title in other words: Duke Energy leverages artificial intelligence to combat fraud targeting energy customers – NKYTribune – in Etokom

Summarize this content to 100 words:
Duke Energy Ohio and Kentucky has announced that the company is deploying artificial intelligence (AI) to detect scams targeting energy customers.
This innovative technology scans websites, social media and paid advertising for open-source social engineering threats, helping protect customers from fraudulent schemes.
“As scammers become more sophisticated, we are proactively working to protect customers from bad actors,” said Amy Spiller, president of Duke Energy Ohio and Kentucky. “We are committed to creating a secure platform for our customers to manage their energy account. If something doesn’t seem right, slow down, verify and report – our team is here to help.”
An example of a paid search ad impersonating Duke Energy (image from Duke Energy)
What’s new:
active detection: AI scans digital channels for open-source social-engineering threats – including fake ads and fraudulent helplines – and marks them for removal from the hosting platform.
real world examples: Recent removals include a paid search ad impersonating Duke Energy with a fake customer service number.
Why does it matter now?
seasonal surge: Duke Energy saw thousands of scam reports across its service areas in 2025, with a significant increase in February, when many customers were seeking bill assistance.
industry mobilization: The company joined Better Business Bureau Cincinnati and other utilities for the 10th annual Utility Scam Awareness Day in November to help customers slow down, verify and prevent scams.
How can customers protect themselves
• slow down If a payment request appears urgent or threatening.
• Please attest it Using only the official phone number or website listed on your Duke Energy bill.
• report Report suspected scams to Duke Energy and law enforcement: Use Duke Energy’s scam reporting tool, find and report scams to the BBB, and use the FTC’s consumer advice resources.
red flags: Scammers may demand immediate payment, threaten service outages or insist on prepaid cards or cryptocurrency, methods Duke Energy does not accept. The company will never specify how you have to pay or threaten to immediately disconnect the connection.
For more information, visit www.duke-energy.com.
Duke Energy Ohio and Kentucky
(TagstoTranslate)Artificial Intelligence(T)Duke Energy Ohio and Kentucky(T)Scandals

Duke Energy Ohio and Kentucky has announced that the company is deploying artificial intelligence (AI) to detect scams targeting energy customers.

This innovative technology scans websites, social media and paid advertising for open-source social engineering threats, helping protect customers from fraudulent schemes.

“As scammers become more sophisticated, we are proactively working to protect customers from bad actors,” said Amy Spiller, president of Duke Energy Ohio and Kentucky. “We are committed to creating a secure platform for our customers to manage their energy account. If something doesn’t seem right, slow down, verify and report – our team is here to help.”

What’s new:

active detection: AI scans digital channels for open-source social-engineering threats – including fake ads and fraudulent helplines – and marks them for removal from the hosting platform.

real world examples: Recent removals include a paid search ad impersonating Duke Energy with a fake customer service number.

Why does it matter now?

seasonal surge: Duke Energy saw thousands of scam reports across its service areas in 2025, with a significant increase in February, when many customers were seeking bill assistance.

industry mobilization: The company joined Better Business Bureau Cincinnati and other utilities for the 10th annual Utility Scam Awareness Day in November to help customers slow down, verify and prevent scams.

How can customers protect themselves

• slow down If a payment request appears urgent or threatening.

• Please attest it Using only the official phone number or website listed on your Duke Energy bill.

• report Report suspected scams to Duke Energy and law enforcement: Use Duke Energy’s scam reporting tool, find and report scams to the BBB, and use the FTC’s consumer advice resources.

red flags: Scammers may demand immediate payment, threaten service outages or insist on prepaid cards or cryptocurrency, methods Duke Energy does not accept. The company will never specify how you have to pay or threaten to immediately disconnect the connection.

For more information, visit www.duke-energy.com.

Duke Energy Ohio and Kentucky

(TagstoTranslate)Artificial Intelligence(T)Duke Energy Ohio and Kentucky(T)Scandals

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